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Programme Structure 

Year 1

  • Principles of Mass Communication

  • Media, Culture & Society

  • Organisational Communication

  • Communication Theory & Practice

  • English for Academic and Professional Communication

  • Principles of Advertising & Design

  • Principles of Corporate Communication

  • Graphic Communication

  • Principles of Public Relations

  • Introduction to Consumer Behaviour

Year 2 & 3 (Specialisations)

Advertising & Design

  • Media Technology

  • Law & Ethics in Communication

  • Global Branding & Identity

  • Media Planning & Management

  • Designing with Type

  • Research Project

  • Advertising Design & Production

  • Internship

  • Creative Advertising

  • Advanced Graphic Communication

  • Art Direction & Campaign Strategy

  • Creative Copywriting

  • Research Methods

  • Digital Publishing

  • Corporate Identity Design

PR Project Management

Corporate Communication

  • Media Technology

  • Law & Ethics in Communication

  • Global Branding & Identity

  • Media Planning & Management

  • Designing with Type

  • Research Project

  • Advertising Design & Production

  • Internship

  • Creative Advertising

  • Advanced Graphic Communication

  • Art Direction & Campaign Strategy

  • Creative Copywriting

  • Research Methods

  • Digital Publishing

  • Corporate Identity Design

  • Media Technology

  • Law & Ethics in Communication

  • Global Branding & Identity

  • Media Planning & Management

  • Designing with Type

  • Research Project

  • Advertising Design & Production

  • Internship

  • Creative Advertising

  • Advanced Graphic Communication

  • Art Direction & Campaign Strategy

  • Creative Copywriting

  • Research Methods

  • Digital Publishing

  • Corporate Identity Design

  • Corporate Identity Design

Electives (choose any 2 for all specialisations)

  • Principles of Print Media

  • Psychology in Communication

  • Entrepreneurial Studies

  • Introduction to Packaging

  • Packaging Design (pre-req: Introduction to Packaging)

  • Printing Technology

  • Celebrity Culture

  • Cross-Cultural Communication

  • Basic Narrative Analysis (Film Analysis)

  • Consumer Behaviour

Additional MOE compulsory General Studies subjects are:

  • Malaysian Studies 2

  • Moral Education / Islamic Studies

  • Community Service

  • Bahasa Kebangsaan A (applicable to students who did not sit for SPM or did not obtain a Credit in SPM Bahasa Melayu)

For International students:

  • Malay Language for Communication 1

  • Moral Education / Islamic Studies

  • Community Service

For Local students:

Sunway University

Address:

No. 5, Jalan Universiti,
Bandar Sunway,
47500 Selangor Darul Ehsan
Malaysia.

info@sunway.edu.my

Tel: +6 (03) 7491 8622
Fax: +6 (03) 5635 8630

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